Why is it difficult to make your first EDA tool sale?

As you know we have created a brand new EDA tool that saves people a lot of time and money. Ok you have heard that before. But this is real :) Ok so you have heard *that* before too! So how do I convince you to take a look at it.

a. I could hire a Sales person to find interesting ways to make inroads into your company.
b. I could hire a consultant who would do the same.
c. I could get a VC to fund us and then we blitz the Internet and other media to convince you to take a look at this new tool.

But, who pays for all this? Ofcourse, you do. Thats why, I believe, EDA tool prices are often out-of-whack.

We have a tool that we created with the minimum of resources, we could now pass all that saving onto you, but only if you would take us seriously without making us spend too much, which we would need to recover later. Won't you look at this new tool?

IDesignSpec: An Engineering tool with a difference.

I'm so excited ... After years of work, my team and I have converted a word processor into an Engineering tool. Its like the Gene in Arabian Nights who says " your wish is my command, my lord" ... except in this case, your word is its command. The tool is called IDesignSpec and currently it can read your functional specification and create register descriptions from it. Some day in the future it would read more of the Text from the specification and generate entire systems from it.

When developing FPGAs and ASICs there is so much effeciency that can be harnessed by automating tasks that typically require manual effort. IDesignSpec automates not just the task of the hardware designer but that of the Verification engineer, the Architect, the Firmware developer, the lab debuger and even the Software developer. Everyone stands to gain from it.

For further details check out http://agnisys.us/product/idesignspec.htm